In Focus | The 1/4 Zip Revolution Is Happening…
As a brand that values timelessness over trends, we’ve always preferred quiet confidence to fleeting fads. So if you’d asked us whether the humble 1/4 zip would become the coolest jumper of the moment, we might have raised an eyebrow. Yet here we are — watching a design classic step into the spotlight in a way few of us predicted.
The 1/4 zip is having a moment. A surprisingly sophisticated one.
From Classic to Coveted
Recently, style watchers and mainstream fashion media have been talking about how the 1/4 zip has quietly evolved from an unfussy wardrobe workhorse into a modern fashion essential. Fashion editors have noted its broad appeal — moving seamlessly from boardrooms to skate parks, cafés to fashion parties — as designers and dressers alike rediscover its versatility and ease.
That momentum was given an unexpected nudge on the runway, when Jonathan Anderson shone a light on the silhouette during his first show at Dior. Suddenly, the 1/4 zip was no longer just practical — it was aspirational. A piece once rooted in the square mile now worn with confidence in creative spaces across the globe.
What might once have felt conservative has been reimagined as understated modern luxury.
Why the 1/4 Zip Works Now
The appeal of the 1/4 zip lies in its balance. It’s more refined than a hoodie, less formal than a full knit, and effortlessly adaptable. It layers well, works across seasons and fits naturally into real wardrobes — a quality many fashion writers see as key to its resurgence.
This shift mirrors a broader desire for clothing that feels intentional without being overworked. Pieces that are comfortable, versatile and quietly stylish — designed for everyday life rather than one-off moments.
Our Take: Refined, Practical, and Built to Last
We’ve been refining our 1/4 zips for years — not because we anticipated a trend, but because we believe in perfecting the everyday. Our merino wool and cotton 1/4 zip jumpers are made in Portugal using a soft blend, chosen for its warmth, breathability and exceptional comfort.
They’re incredibly soft to the touch, designed to be worn all day without fuss, and — importantly — machine washable, making them as practical as they are luxurious. It’s this balance of refinement and ease that’s kept them among our consistent best-sellers for him and her, full-length or cropped.
They may not have DIOR emblazoned across the chest, but they are thoughtfully made, tried and tested, and designed to age beautifully with wear.
Luxury That Doesn’t Shout
What makes the 1/4 zip’s return so compelling isn’t just runway validation — it’s how naturally it fits into modern life. This is a garment rooted in function, elevated through fabric, fit and finish.
Whether styled with tailored trousers, worn over a shirt for work, or layered casually at the weekend, the 1/4 zip proves that simplicity, when done well, never really goes out of style.
And while the world may have just rediscovered it, for us it’s always been a quiet essential.
