The Wave Project & Us.

The Wave Project & Us. 

Today we are very excited to launch our first ever fundraising mission, it’s long been in the back of our minds that we wanted to do more for the community, but finally we are finding the time for it, and making a commitment to a charity that we, as a team & family, feel passionately about; The Wave Project. From today, Wednesday 3rd November 2021 until Thursday 3rd November 2022 we will be raising essential funds for The Wave Project. 

For those of you who haven’t heard of the Wave Project; it’s a mental health charity that delivers surf therapy interventions for vulnerable young people around the UK. Starting in 2010 in Cornwall - The Wave Project were pioneers in using surfing as a tool for therapy. 6 week therapy courses are offered  to young people facing a variety of challenges with a focus on reducing anxiety and building confidence. 


It’s pretty remarkable how getting in the ocean, getting on a board, in an environment that is supportive, can do so much for young people (and old people). Whether it’s simply growing in confidence, feeling calmer, less angry or more connected with each other after sharing the elements and the sea, there is now clear evidence showing the positive mental feedback the sport   can provide. The Wave Project now operates across 33 different locations in England, Scotland, Northern Ireland and Wales.

Quite a few of the Jam team have previously volunteered as surf instructors. They have been able to witness the positive impacts first hand. Each child is paired with a volunteer surf mentor, giving them one-to-one support. Andrew specifically remembers one boy that didn’t make any eye contact and refused to speak to him when they got paired, but as soon as he got in the water it was like he couldn’t stop speaking! He was looking up, standing up and his parents were watching from the beach in utter astonishment by the transformation. The wave project sees wonderful moments and meaningful impacts like this time and time again. 

We all feel very lucky at Jam to receive our daily doses of vitamin sea, the ocean keeps us going, inspires us and supports us in our quest to build a bigger and better brand, but now we want to go further by becoming a part of a project that is delivering these benefits to an audience who might not normally have access to it. We truly believe in everything the Wave Project is doing and we are going to raise as much money as possible to help them deliver it. 

While we hope to volunteer our time again, we recognise how important funding is to actually run this program across so many locations and is essential as they extend to new locations and reach more young people. We have given ourselves a target of £10,000 for the year. This will make a massive impact on the incredible people that dedicate their lives to changing young people's lives for the better. We hope with your help, we will smash this target and raise even more! We will be running a host of events/initiatives where 100% of the proceeds will go directly to The Wave Project so keep your eyes peeled and get involved, and be prepared for us to shout about this charity non-stop for the next 12 months.

Please support us by donating whenever or wherever you can, we sincerely hope we can help the Wave project to improve as many young lives as possible.