In Focus | Keeping our Supply Chain Sustainable — Even During the Holiday Rush
Christmas is one of our favourite times of year! There’s a buzz in our stores, parcels flying out of the door, and the quiet excitement of knowing our clothes are being chosen as gifts that will be worn, loved and lived in for years to come. We never take it for granted, and even during the busiest shopping season, our commitment to slow fashion and a sustainable supply chain never wavers.
We believe that luxury fashion should be thoughtful, transparent and responsibly made, especially at Christmas when it’s easy to be swept up in excess. That’s why everything we do, from design to delivery, is built around longevity rather than volume.
Limited Edition, By Design
Our collections are intentionally limited edition. We don’t overproduce, we don’t chase trends, and we don’t flood the market with excess stock. This approach sits at the heart of a truly ethical clothing supply chain. By producing smaller, carefully considered runs, we reduce waste, maintain quality, and ensure every piece earns its place in your wardrobe.
Slow fashion isn’t about doing less, it’s about doing better. Each of our garments is designed to be timeless, versatile and durable, so it can be worn season after season, long after the Christmas decorations are packed away.
A Sustainable Supply Chain That Works Smarter
During the holiday rush, efficiency matters, but not at the expense of our values. We can count on long-standing relationships with trusted manufacturers who share our commitment to ethical working conditions and responsible production.
Behind the scenes, our online systems help us manage stock carefully and accurately, avoiding unnecessary overproduction while ensuring popular pieces move smoothly from our hands to your wardrobe. This thoughtful approach supports eco-friendly Christmas shopping without compromising on service or style.
Stores at the Heart of Christmas
Our stores play a vital role during the festive season. The Jam team genuinely love filling your orders during this busy Christmas period and seeing the piles of parcels teetering before the DPD guy arrives. There’s nothing quite like the joy of working for our valued customers at this time of year, making Christmas dreams come true, whether you’re shopping with us for the very first time or have made Jam part of your festive traditions for years. Every order means so much to us, and we are always incredibly grateful.
This human, hands-on approach is part of what makes Jam different. Sustainable holiday shopping in the UK doesn’t have to feel distant or automated- it can be personal, joyful and full of connection.
Here for you...
All our shops will be open all day until the end of Christmas Eve, and we can’t wait to welcome familiar faces and new ones alike, spreading a little Christmas cheer along the way.
For us, sustainability isn’t seasonal. Even at the height of Christmas, our slow fashion supply chain remains grounded in care, craftsmanship and conscious choices, because luxury should always feel good, in every sense of the word.
