In Focus | The Cashmere Edit: Quiet Luxury That Lasts Beyond the Season
Quiet luxury is having a moment in the UK, but for those in the know, it's never really been out of style. We're talking about the cashmere crew neck that becomes your daily uniform, the merino blend that travels with you everywhere, the knitwear that whispers quality rather than shouting logos. We've spent years perfecting affordable luxury clothing that deliver on both style and longevity.
Quiet Luxury UK: What It Really Means
True quiet luxury isn't about exclusivity or eye-watering price tags. It's about investing in pieces that earn their place in your wardrobe through quality, versatility, and timeless design. Our cashmere knitwear collection embodies this philosophy- unbranded, beautifully constructed, and built to last beyond fleeting trends.
Take our new Cashmere-Merino Zip Hoody, for example. We're a brand designed for travel and we felt it was time to drop an elevated essential for him. Anyone who regularly steps on and off planes will testify that there's nothing better than slipping into a soft hoody at 32,000 feet. Back on the ground, the subtleties of this full-zip, navy cashmere-merino hoody with left and right hand-warmer pockets will add understated gravitas to your 24-7 wardrobe and see you stylishly from work to weekends (even if you're not a tech bro).
Affordable Luxury Clothing: The Cost-Per-Wear Equation
Let's be honest about investment dressing. The price of a cashmere jumper might seem steep until you consider the maths. Worn twice weekly for five years, that's around 60p per wear. Compare that to high street knitwear that pills, loses shape, and ends up in landfill after just one season. Quality cashmere knitwear brands like JAM offer genuine value - not just upfront affordability, but long-term economy.
We're delighted to re-introduce our best-selling, cashmere-merino wool crew neck jumper the Alex Crew in Silver Grey which perfectly illustrates this principle. Its cashmere-lambswool blend combines the softness you crave with the durability you need, creating a piece that performs season after season without compromising on luxury. Designed to be shared by both him & her, it's a must-have!
The Power of Cashmere Blends
Our signature blends (typically 10-30% cashmere with merino wool or lambswool) offer the sweet spot of accessible luxury. These blends deliver cashmere's legendary softness while adding structure, resilience, and versatility. They're the quiet luxury staples that work as hard as you do, from morning meetings to weekend escapes.
Natural fibres like cashmere and merino are also breathable, temperature-regulating, and biodegradable. In an industry drowning in synthetics, we champion materials that have proven themselves over centuries. They age gracefully, developing character rather than breaking down into microplastics.
Small-Batch British Luxury
As a small British brand committed to slow fashion, we produce our cashmere knitwear in limited runs. This is a conscious choice to create less and create better- each piece is made in to exacting standards, ensuring the kind of quality that justifies the investment.
Our approach to affordable luxury clothing means making quiet luxury accessible without compromising on ethics or craftsmanship. No logos. No trends. Just beautifully made knitwear designed to become more yours with every wear.
Quiet luxury isn't a trend to chase, it's a standard to maintain. That's the cashmere edit.
Discover our cashmere collection: British-designed, ethically made, built to last.
