In Focus | Christmas Gift Guide For Her- Timeless, Thoughtful, and Made to Last

Finding the perfect gift for her shouldn’t mean scrolling endlessly or choosing something forgettable. The best presents are those that feel thoughtful from the moment they’re unwrapped- pieces that slip seamlessly into her life, elevate her everyday, and last far beyond the season. That’s the philosophy behind everything we make: timeless design, ethical production, and small-batch quality that never chases trends.

And this Christmas, we’ve curated three standout gifts that embody exactly that.

The Betsy Cardigan — A Soft, Luxe Essential

A gift that feels like a warm hug, the Betsy Cardigan is one of our most loved women’s pieces, and for good reason. Spun in our signature cashmere blend, it’s indulgently soft without ever feeling precious. It’s the cardigan she’ll wear on slow winter mornings with a cup of tea, layered over a crisp shirt for work, or thrown on for countryside walks between Christmas and New Year.

Like everything at we make, the Betsy is created in limited runs, ensuring minimal waste and maximum craftsmanship. It’s the kind of piece she’ll reach for year after year, and exactly the kind of quality-over-quantity dressing that defines modern sustainable style.

The Sophie Satin Shirt — Christmas Morning Ready

The Sophie Satin Shirt is our answer to effortless festive elegance. Lightly lustrous, beautifully cut, and season-spanning, it’s the piece she’ll want to slip into the moment she unwraps it on Christmas morning.

Dressed up with a skirt for festive lunches, or worn with jeans and gold hoops for a Boxing Day gathering, it brings a subtle luxury that doesn’t shout. It’s soft enough for lounging, polished enough for evenings out, and timeless enough to style far beyond December. When you gift the Sophie, you’re giving her something truly individual, not a mass-produced seasonal item destined for landfill.

The Teddy Gilet — Warmth, Responsibility & Coastal Charm

A favourite across our family, the Teddy Gilet brings joyfully tactile texture with a responsible heart. Made in Portugal using a blend of wool and recycled fibres, it embodies our slow-fashion priorities: durability, thoughtful sourcing, and designs made to last.

It’s perfect for anyone who need layers that work as well for morning dog walks as they do for pub lunches, Christmas markets, or watching the fireworks on New Year’s Eve. It’s practical, beautiful, and unmistakably Jam!

Small Batch, Big Demand — Order While You Can

As a small, ethical British brand, we produce in limited editions- a conscious choice that reduces waste and keeps our collections special. It also means that at this time of year, items move quickly. Our DPD drivers are already very busy carrying Jam parcels to doorsteps across the UK.

If you’ve got your eye on the Betsy Cardigan, the Sophie Satin Shirt or the Teddy Gilet or our recent re-stock of the Maggie Jumper and our classic Navy Guernsey, we recommend ordering soon to avoid missing out. Once a style is gone, it’s usually gone for good.

A Gift She’ll Cherish

Thoughtful. Timeless. Beautifully made.
This Christmas, give her something she’ll love for many seasons — designed with intention, crafted with care, and wrapped with the spirit of Jam.