In Focus | Mocha, Taupe & Timeless: The Neutrals Defining UK Luxury Fashion This Autumn/Winter 2025
This Autumn/Winter 2025, the UK fashion scene is embracing a softer kind of statement. Mocha browns, taupes and buttery neutrals have replaced the loud seasonal colours of recent years, creating a calm, elevated palette that feels both modern and enduring. We’ve long believed that great design doesn’t shout, it lasts. Our newest pieces reflect that philosophy; crafted in premium natural fabrics, refined silhouettes, and a colour story inspired by the landscape and tones of a British winter.
According to British Vogue, “brown has been one of the key colour trends of 2025… the dominance of this shade was seen all over the autumn/winter 2025 collections,” with designers from Paris to London embracing the rich, tonal look that signals a return to understated sophistication (vogue.co.uk). And Vogue Business highlighted Pantone’s “Mocha Mousse” a soft, wearable brown as “the colour of the year 2025”(voguebusiness.com).
Brown has taken the reins from black as fashion’s most versatile neutral… from velvety mocha to rich chocolate and warm caramel. Across London and European runways, rich brown tones are redefining luxury, and for those who value sustainability, this “quiet luxury” shift is more than a trend. It’s a movement towards timeless investment dressing.
The Rise of Mocha and the Power of Neutrals
Brown is the new black for Autumn/Winter 2025. From chocolate to latte, we’ve turned to nature’s most grounding hues to convey warmth and sophistication. Our best-selling heavyweight college cropped jumper, the Maggie, returns in a chocolate brown for AW25. Sustainably made using a Cashmere-Lambswool blend, the chocolate Maggie operates from work to cosy weekend.
Mocha is another of the season’s hero neutrals; a shade that flatters every skin tone and complements both minimalist and tailored styles. We’ve brought back an updated, limited-edition run of our Cappucino merino blend quarter-zip, and for cashmere-lovers, there’s our Caramel cashmere-merino blend quarter-zip. Both will take you from city to sea (or moor, mountain or lake...) effortlessly.
Neutral luxury fashion is no longer about blending in; it’s about standing out quietly. The modern wardrobe revolves around versatile tones that mix across seasons. Layered with our classic white tees, long or short sleeved, these shades create a refined yet relaxed aesthetic perfectly suited to cooler months.
Luxury Meets Sustainability
These tones also lend themselves to the ethical luxury which has always been a cornerstone of our business. Their simplicity highlights the craftsmanship, materials and subtle detail behind each piece. Sustainable fabrics like organic cotton, merino wool and cashmere come alive in mocha and taupe where texture and quality take centre stage.
We believe that true luxury is responsible and all our pieces are designed to be worn for years, not just a single season. By investing in timeless, sustainable pieces, you reduce waste and build a wardrobe that works harder for you and for the planet.
Timeless, Refined, and Unapologetically British
Neutrals are more than just colours , they’re a mindset. They reflect a slower, more thoughtful approach to style: investment over impulse, quality over quantity. As the UK turns towards sustainable luxury, this season’s warm neutrals are becoming the visual language of that shift. True luxury never fades; it evolves quietly, season after season.
