The brushed cotton shirt is back.
I catch up with Andrew this week, our Creative Director at Jam. He’s wearing his Garden Shirt (size Large), unbuttoned over a longsleeve white t, with mid denim jeans, fresh white socks and trainers. It’s a signature style at Jam; an effortless everyday look that takes you from a to b - from beach to bar (when given the choice!). And perhaps you do, if you have a half term and can escape to the South West for the week.
Whether you are going the extra mile by car, or turning those miles into air miles for the first time in two years, you may have forgotten what to wear when travelling. Fear not, we can help. You’re going to need to add our brushed cotton shirts to your wardrobe - they won’t sit there long because if you don’t get in it, your girlfriend will. Wear it to the airport with your passport snug in the breast pocket and cruise through security like nobody's business. You’ll soon be slinking off pool side, before buttoning it up again for dinner.
Date night - Andrew wears the French Navy and Ecru marl buttoned with black jeans. Both of our brushed shirts are detailed with light wooden buttons that sit beautifully against the softest organic cotton we could get our hands on. Using ‘brushed’ cotton softens the shirt - “it’s like putting on a cosy new pair of socks, but onto your body” says Andrew. Just make sure you get the right size. If in doubt, go up a size with these, they are made using a thick 320gsm of cotton allowing them to be layered with a t-shirt, and worn unbuttoned as an over-shirt. Generally speaking, we size up, because as Andrew says, “bigger shirt, means bigger lunch.”
He’s also pretty excited about this particular cut and shape of these shirts. For the past few years, we’ve been slightly tweaking the length, width, sleeve-length, and back length, in our quest to make the perfect casual shirt. Not too short, not too long, always make sure you cover that bum. The added weight of cotton allows the shirt to hold its shape and reduces creasing (we recommend avoiding the tumble dryer). Given that I’ve never seen Mark or Andrew with an iron, I’m guessing this is why they are so obsessed with this fabric. It’s basically a sweat, disguised as a shirt! And you know what lads, Winter is coming and lunches are getting larger.
My parents always taught me not to talk about money, but now feels like the perfect moment. There's a time to show off, just a little. We just think it’s pretty hard to come by a shirt of this quality, for this price. £65. Yep, it’s a steal. I thought so when I purchased one as a Christmas present for every male family member. As you may know, we never do sales at Jam, we simply aim to achieve the best price per garment we can afford to make, all the time. And this shirt is for everyone, all the time. Whatever the age, whatever the season, whatever the gender. Though originally designed for men, we have been very excited to see the amount of women flocking to it like a new boy on the block. You girls want it, you have it. I think the garden shirt might steal it for me.
Note to self, Darcey - stop talking about the shirts like they are heart throbs.
Oh, it’s good to be back.